PBS KIDS Leave Behind

For the PBS KIDS Game Testing street team, I designed leave-behind flyers that were inviting, easy to update, and incorporated the new PBS KIDS characters. Beginning with a priority exercise and subtractive design approach, I distilled the message to its core: “Test games for PBS KIDS.”

To ensure the flyers remained current, I incorporated a QR code that could be updated over time. Drawing on a previous project where QR codes delivered high click-through rates, this solution allowed the team to maintain flexibility while keeping the design simple and effective.