A climbing friend said, “I have a friend who needs graphic work for a shirt.” The project became a complete branding of an adventure race company called Adventure Geek.
You may have started to see a trend. I say yes and lean in a lot. I’m unsure where this mentality comes from, but I blame my family. (Thank you, Mom and Dad)
Jefferson Nicholson wanted urban art and organic textures for his racing kits. Over a few hours, we hashed out a few ideas I took home and synthesized into the Adventure Geek racing kit.
Our creative relationship evolved, where he would call me up, give me a theme, maybe a few ideas and let me unleash some creative ideas.
Although Adventure Geek is no longer, I still see my bike kits on the trail, making me happy.
Come and take a deeper dive into the creative process behind these PBS KIDS homepage takeovers.