Kart Kingdom

For the Kart Kingdom MMO, I illustrated and managed the supplemental blog, which featured posts from K, the game’s spirited avatar reporter. Collaborating with Ellen Rosenstock, I created event coverage, news updates, and interactive content that engaged players and responded to real-time feedback, shaping both the blog and in-game experiences. In addition to illustration, I spearheaded weekly community engagement and promotional campaigns designed to teach systems thinking to children ages 4 to 10. These initiatives increased site traffic by 40–60%, boosted blog post views by 45–56% with an average of 1.2K comments per post, and grew the active user base from 61K to 15M, demonstrating the blog’s impact as both a creative and strategic tool for user engagement.