DESIGN | ILLUSTRAION
ELM is a brand near and dear to my heart. I remember vividly the day I went out to lunch with Phil Watkins, and he pitched the ELM Imprint record label project to me. As we sat over pizza, I listened to his vision for ELM. ELM—a clean/classic design with nature-influenced imagery. At the same time, we wanted to pay homage to our joint past’s skateboard/surf graphics. It was a dream project for me, tapping into my strengths as an illustrator and designer and my passion for the Jungle/Drum & Bass music genre.
I created their logo, record sleeves, clothing line, merchandise, and event graphics during my tenure with ELM Imprint. I have a lot of pride in my work, and it was a pleasure working with Phil and helping him make his vision.
From bar napkins to sketchbooks and computer renderings, great ideas are only as good as the sketches that came before them.