Elm Imprint
SKETCH | GRAPHIC
- TOOLS / SOFTWARE:
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- Rendr Sketchbook
- Palomino Blackwing 602 Pencil
- Mechanical Pencil
- Staedtler Pigment Liner Pens
- Procreate App
Simplicity was a key principle in designing for ELM. The goal was to create a logo that was instantly recognizable and reproducible, akin to iconic designs such as Black Flag or Dead Kennedys, while incorporating organic elements. This simplicity ensured the logo could provide strong visual contrast on both complex event flyers and clean backgrounds.
