PBS KIDS Takeover

The PBS KIDS website is for the children’s programming aired by the Public Broadcasting Service (PBS) in the United States. The target audience is children between the ages of 2 and 8. The PBS KIDS home page gets an average of 13.6 million views per month, making the PBS KIDS homepage takeovers a driving promotional force. These takeovers have had a variety of different focuses. Sometimes it’s a new game, show, movie premiere, or just creating engagement with our audience.

Over the last 17 years, I’ve had the privilege of designing 80+ takeovers. However, I want to give a nod to Julie Maski the Lead Developer, who helps breathe life into these designs.