PBS KIDS Takeover

The PBS KIDS website, serves children ages 2 to 8, averages 13.6M views per month, making its homepage takeovers and launch campaigns critical promotional tools.

Over 17 years, I led the marketing design of more than 80 homepage takeover campaigns, for 40+ different show titles. Each project required partnering with external producers and internal teams, I defined key messaging, set strategic milestones, and oversaw promotional marketing across web, mobile, social. These campaigns reached an average of 250K daily visitors. In close collaboration with lead developer Julie Maski, we transformed static creative assets into engaging interactive experiences.

As PBS KIDS expanded its digital offerings, I also directed multi-platform marketing campaigns for over-the-top (OTT)  platforms, including Apple TV and Roku. Implemented by Ivy Nye and a team of developers, these campaigns reached more than 7M monthly users, driving visibility and audience engagement for new series.