ELM Imprint is a music and lifestyle brand combining clean, classic design with nature-inspired imagery, while also paying homage to skateboard and surf culture. I collaborated with founder Phil Watkins to bring his vision to life, creating the logo, record sleeves, clothing line, merchandise, and event graphics. This project allowed me to leverage my skills as an illustrator and designer, particularly in developing visual identities for the Jungle/ Drum & Bass music genre.
THE PROCESS
From bar napkins to sketchbooks and computer renderings, great ideas are only as good as the sketches that came before them.